The Importance of Combining a Solid Social Presence with your Point of Purchase Display Strategy

“During the holiday season, 25% of cell owners used their phone inside stores to gather price comparisons; 24% used them to look up online reviews…” (Aaron Smith – Senior Research Specialist, Pew Internet Project)

Companies can allocate substantial budgets to Point of Purchase display programs, but not addressing the social aspects properly may significantly reduce the launch impact and ROI.

Read Aaron Smith’s full report here.

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