The Polk Audio Tour Bus, wrapped and with a retrofitted interior by Kosakura, arrives in NY as part of its nationwide promotional tour. Check out the picture at the end of the slide show that shows the recording studio we build in the back of the bus, as well as all the retail displays and electronics.
Kosakura retrofitted a Tour Bus and turned it into a mini recording studio (complete with video recording), a mobile product demonstration hall and wrapped both the Bus and the Trailer. Check it out as it tours the country – you can’t miss it! See and hear more at the Polk Audio Facebook Page and at http://www.PolkBus.com.
“During the holiday season, 25% of cell owners used their phone inside stores to gather price comparisons; 24% used them to look up online reviews…” (Aaron Smith – Senior Research Specialist, Pew Internet Project)
Companies can allocate substantial budgets to Point of Purchase display programs, but not addressing the social aspects properly may significantly reduce the launch impact and ROI.
Read Aaron Smith’s full report here.
Irvine, CA February 1, 2012 — As the economy improves, retailers and brand manufacturers are starting to deliver a more sophisticated retail brand presence in order to capture a resurgent consumer. In order to meet the demand, Kosakura has signed a lease for the Straub Distribution Facility at 3 Holland in Irvine, California. The company moved from Santa Ana to the 4-acre campus that will house its brand, design, engineering, manufacturing and fulfillment businesses.
“Our new campus really positions us to expand our reach and offer more brand and fulfillment services to new and existing clients” said Justin Becker, Kosakura’s President. “Being part of the Irvine Business Community certainly played a large part in our decision on where to move. We do a lot of business with California Companies and we hope this move will allow us to expand that reach by staying in Southern California.”
Kosakura believes the expansion will help build the brand services business that has been a key differentiator. “There are many POP companies out there fighting for business, they do good work but miss the brand visioning and interactive technology know-how that has made us so successful” explains Kosakura’s Creative Director Gavin Bradley. “What makes Kosakura unique is the blended experience in brand positioning, interactive technology, engineering and manufacturing; focused on our client’s success in retail. We bring the entire solution together for our clients.”
About Kosakura: Started in 1973, Kosakura designs, engineers and manufactures Point of Purchase (POP) Displays and Retail Store Interiors that allow clients to extend and grow their brands in the retail space. Kosakura offers a unique creative perspective, combined with focused, quality manufacturing and technology integration capabilities, to clients across multiple industries, sizes and geographies – including some of the most recognizable brands in the world.
For additional information or a sample copy: Contact: Gregg Stempson 949-529-3400, firstname.lastname@example.org. You can also visit is at http://www.kosakura.com.
# # #